Primary Research- This involves gathering new data that has not been collected before. This type of research is something tht you have carried out yourself.
Questionnaires can be used to carry out this form of research, these are good at the information is being gathered first hand. Questionnaires are also usually cheap so quite cost effective and represent a large amount of the population however there is limited options so they dont represent everyones views and people may not be honest when answering the questions. Questionnaires are made up of many closed questions, these are tickbox answers yes/no). These provide instant information as they are NOT time consuming to analyse. A disadvantage of closed questions is that they offer limited detail and there is not that much information given. There are also open questions that force the audiences to give explainations to their answers to give the audience a deeper understanding on how to develop and improve the product or designs. Open questions are good at getting views and opinions. These however are harder to analyse and take a lot longer as answers contain more than one word. Closed questions are quantitative data. Open questions are qualitative data.
Interviews are another form of primary research, these are good because they allow more detailed questions and are personal however they are time consuming so a large amount of interviews cannot be carried out and they can be costly as staff need to be paid to do the interviews. These are similar to questionnaires as they are asking people however are also similar to focus groups as they are personal and ask the information. Usually these are for magazines and newspaper which are carried out by a journalist.
Focus groups are another form of primary research. This is where you gather a gorup of people that are from the target audience and then allowing them to give feedback. These people reflect the audience of the product. Verbal views are opinions are more detailed as you are working with a smaller amount of people so the answers are more focused. This is verbal feedback. Focus groups are very effective for audio-visual products ot things that are design based. Also they have the same benefits as interviews but are more cost effective and do not take as much time but are still time consuming as people need to be gathered and arranged for the focus group. Also as the information is verbal equipment is needed to record the focus group so that the feedback given can be analysed. They also provide a wider range of opinions. The disadvantages of focus groups are that people might disagree but people may more so just agree with the majority. This means that the research has now become bias. Focus groups arent anonymous.
Surveys are different to questionnaires as this is a measure of opinions as this is not as detailed as a questionnaire. Websites such a Surveymonkey can be used to create surveys. These can be shared on social media platforms which allows wider audience feedback. Surveymonkey is easy to use and it is free, this is the same as a questionnaire. It also analyses data for you. People may not respond to your survey though. This will limit your sample of feedback.
Secondary Research- Secondary research is research that you have not found out yourself but is something that you find it out from other sources. This could be looking at existing research and data. Secondary research is usually created by an expert or professional. These type of people have knowledge in specific subject ares. Research has already been done so there is less work to carry out.
An example of secondary research is books or acedemic journals, these are written by authors that have a specialism in the subject on hand. This is a crediable source. These resources can be found in libarys.
The internet is another example of secondary research, this has a wide range of sources that are easy to access.
Examples of secondary research:
- Magazines
- Tv
- Radio
- Documentaries
- Video
- Books/academic journal
- Internet
Brief:
- Games-ed
- Game to educate children
- 8 to 12
- British monarchy
- Entertains
BBC documentry
- Presented by historians
- BBC are reliable
- Information presented easier
Books
- GCSE history book - effective as the information wouldnt have to be simplified that much as the book is not aimed at people too much older than the target audience
- Reliable source - written by a repitable author / historian
Examining someone elses work (includes a different example of internet)
example of secondary research that would help when making a game about the British Monarchy would be the Internet because the internet has a range of different websites and sources that is all free to view. An example of a website that would tell them about the British Monarchy would be a national history website that can tell you all about different royalty figures throughout history which would give Games-Ed the right information (it is a reliable source) so they can have true facts about the British Monarchy. Games-Ed could also use a history website that ends in dot org, dot gov or dot edu as these are reliable sources. Using this easy source of information it gives Games-Ed to easily take that information and simplify it so children from the ages of 8-12 can easily understand the information that is given to them in the game.
example of secondary research that would help when making a game about the British Monarchy would be the Internet because the internet has a range of different websites and sources that is all free to view. An example of a website that would tell them about the British Monarchy would be a national history website that can tell you all about different royalty figures throughout history which would give Games-Ed the right information (it is a reliable source) so they can have true facts about the British Monarchy. Games-Ed could also use a history website that ends in dot org, dot gov or dot edu as these are reliable sources. Using this easy source of information it gives Games-Ed to easily take that information and simplify it so children from the ages of 8-12 can easily understand the information that is given to them in the game.
Relate to brief
1 mark- Identify
Specific examples
1 mark- Explain
Links to the brief, shows an understanding of secondary researchImprovements
Market Research- Looking at competitors and seeing what makes them successfull. Looking for trends in a particular market. What a women buying VS men. Looking at other people/companies who are competiton in the same market.
NRS- National Readership Survey (Looking at magazines and newspapers. Looking at ABC1 by putting audiences into groups based on lifestyle and disposable income.)
RAJAR- Radio Joint Audience Research (get the public to fill in online diaries of their radio habits for a wkk/month and then feed back to the radio station to plan broadcasting)
BARB- Broadcasters Audience Research Board (TV consumption- look at channels 1 to 5 (terrestrial), VOD consumption, digital and subscription, Freeview. Look at viewing figures for TV and know whos viewing what based on age, gender, spending power and can feed back to organisations like BBC, ITV, Sky. Research based on viewerships. Piracy - watching things illegally, the amount of people watching televsion has decreased due to there being more than one way of watching television. Timeshifting - watching after the original broadcast of the program.Can watch thing at our convenience. Range of devices to watch television where and how you want. Technology like VOD makes it easier to timeshift)
Product/Production Research- The production team have to carry out research into the product itseld. It is done by collecting source material which are things that are needed to create the product. This depeneds on the media product. The production team also have to research how viable the project is going to be and look at the probability of the success to see if it is worth making. They also have to find locations as part of product research.
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