It is imnportant to know who the product is aimed at so that the product can be developed with that target audience in mind so that the product will appeal to them. Likes and dislikes of the client are needed to make sure that there are more profit so that more people will feel as if they NEED the rpoduct. Audience Pleasures are appealed to. It is crutial that we know who the target audience are so that the content is appropriate for that audience. Sterotyping is relyed upon to help to design the product.
Demographics are different catergories/groups that an audience can be classified as.
- Social class / Social economic (Socio-Economic)
- Age
- Gender
- Ethnic Groups
- Psychographics - mental wellbeing, attitudes, beliefs and behaviours
- Geographics
- Sexual Orientation
- Mainstream Vs Niche - Mainstream- popular, appeals to the masses, the majority, wide audience (BBC1 - Eastenders people from all different backgrounds and represents everyone- reflects a diverse range of peoples lives) Niche - aimed at a small audience (BBC 2- Educational, for a middle class, upmarket, male audience.)
It is beneficial to know about the different demographics that need to be met so that the product can be more specific and aimed at the people that it needs to be aimed at. This means that there is more effective targetting
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