LO2: Tools To Identify Client Requirements

When identify the requirements of the brief there are key ways and tools to do this. These include:

Mindmap 

Definition:

• a diagram in which information is displayed with a central idea placed in the middle and associated ideas arranged around it.
• Ideas 
• Key terms

Advantages:

• Organise ideas in a visual way - more structured
• Non-linear
• Ideas are interchangeable and can be added 
• Can branch off of ideas

Disadvantages:

• Crowded with text
• Difficult to understand

Moodboard

Definiton :

• an arrangement of images, materials, pieces of text, etc. intended to evoke or project a particular style or concept.
• Shows concept designs, font styles, colour pallette, photos
• Collage used to generate/reflect a theme or mood
• Used to help you create ideas
• Visually represent what you want to do

Advantages:

• Gives a sample of ideas through images so clients can visualise the product
• Good to represent connotations you want to create

Blue-sky thinking

Definition:

• creative ideas that are not limited by current thinking or beliefs. It is original or creative thinking, which isnt constricted by convention and not grounded in reality. It is thinking outside of the box to generate ideas basedon a new concept or brief. It is a type of lateral thinking which is where everyone comes up with ideas at once from the top of your head. 
• A group of people
• Everyone will read the brief - key words, phrases, colours, shapes get written down on a piece of paper
• Gets used to finalise ideas
• Disney uses this when thinking of new concepts for their film- try and incoperate everyones ideas at some stage

Advantages:

• Simple and easy to do
• Not expensive
• Creative
• Everyones ideas are equal 
• Everybody has to contribute
• Fun
• Each person gets a say
• Job roles dont matter
• Good starting point- wide range of ideas

Disadvantages:

• Arguments
• Large variety of ideas so hard to sort and narrow down ideas
• Difficult to produce a final idea
• Feasible
• Physically organising ideas
• Hard to make sure people have an equal say and whether everyones ideas get written down
• HARD TO ORGANISE AND MANAGE

SWOT analysis

Definition:

• a study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats.

Strengths- (internal- in the company) - Strengths have that enable to make the product

• Personnel- Staff available
• Product- Advantages of the product
• Target Audiences- Advantages of working with that target audience
• Resources- Strengths of having the resources to help to make the product

Weaknesses- (internal- in the company) -

• Personnel
• Product
• Target audience- Stumbling blocks as a company with the audience

Opportunities- (external- outside of the product/company)

• Production company- if good commisioned to do more work which means more money
• Development of the product- Made in a different media, developed to 

Threats- (external- outside of the product/company)

• Competitors
• Timescales- COEI (contraint)

Advantages:

• Thinking about wider issues and as a whole
• Good at evaluating the project

Use all four of the techniques to show initial ideas to a client. Can be use to advise the client of what should be made. Initial ideas should be shown to the client so that it deosnt delay the production if they do not like the ideas and then have to rethink.