Codes and conventions of visualisation diagrams - "effectiveness"
- The product - so that the audience knows/regonises it (£)
- The brand
- The name of the product
- House styles - 3 colours, san serif
- Slogan - (<5 words) used for branding to remember the brand
- Logo - branding, bold, bottom/top (eyecatching)
- Text to sell the product
- Product being used - see what it looks like
- Website URL, social media links - Shows digital naative audience and their habits (use ofsocial media) SYNERGY as the brand is beign cross promoted
- Models - Ideal self/partner (pursuading to buy and use product)
- Trademarks - Registered brand (audience can trust the products, has a good reputation)
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