LO4: Production Schedule revision

20 mark question

• Intro- define the planning document. This is why it is an effective document (2-3 sentences)

Strengths - good layout, links to the brief throughout

Improvements - add conclusion, 2 or more ineffective comments (tasks and milestones need to be clear)

Effective and ineffective features- include examples based on the brief for ALL 

• Allows the team to be organised in regards to tasks as they are written in chronological order, order of completion
• Working document therefore it can be edited and adapted, in regards to contingancies, at anytime throughout planning and production
• Key staff within the company have allocated roles (coder is to code in the graphics/create thesitemap)
• The milestones would be allocated to each task. Has a domino effect on tasks that are not completed to the milestones and tasks that follow. This has a negative effect on the launch date. 
• Room for collaborations between team members. 
• Tasks, job roles and milestones must be clear
• Can be made and viewed by ALL members of the team as it is easy to create and this will benefit the team as they can use the production schedule to organise and plan for their job roles.
• Milestones need to be realistice and factor in contingency time.
• Production schedule doesnt consider legal and ethical issues, this is because it is not something that needs to be recorded but done as it goes along. This is something that the job roles would do such as the graphic designer and researcher targeting ethical issues. Some legal issues can be addressed such as permissions from models. 
• Wouldn't show a production schedule to a client. This is more for "in house staff" to be organised.Instead you would show them pre-production documents which illustrate design ideas. (visualisation diagrams, storyboard, sitemap). Needs to be supported with design documents. 
• Tasks and milestones beed ti ve soecific and clear.

"To conclude, a ..., is effective because overall it mas more effective features when planning a ... than inneffective features."

Examples that can be used for ANY scenario

• Extra time owing to copyright permissions- waiting for it so could delay the production 
• Client feedback or negative audience feedback from questionairres or focus groups could delay the production

Job Roles - Researcher

In pre-production of planning a product the job role of the researcher is to gather information about the market, target audience and infomation on what they purchase along with their likes and dislikes and what will draw them in to want to buy a product. They will have the knowledge of existing products and competitiors. They know how and why the product works. They must be able to woek inderpendantly but then also contribute to the team. The reasearch they do will influence the content and design of the product. If the product that is being created needs to have information gathered for it, such as a rode safety game, the researcher would have to find relevent information that they could use to make said product educational and informative.

They will mainly do secondary research such as looking on specific websites on the internet in order to gather informations, they may also look at books, magazines, TV documentary, film adver or any exsisting product. The secondary research must be reliable, this can be through looking at something that has been written by a professional. If it is a webiste we know that it is reliable if it ends in .gov, .edu. The implications of not using reliable research is that if not, the research done will be invalid.

Researches roles in different scenarios.

Educational game for school children on healty eating
The researcher would need to find information of different food group and the impacts of these in persons diet. The research would to include the daily sugar allowance for a child due to the target audience of the game and how this would differ to that of an adults allowance. This could be found on the NHS website or change for life. They could also look at books such as those written by a chef like Jamie Oliver.  
They would need to work with the graphic designer in order to create appropriate characters for the game, they would need to have a healthy body image and not give a bad example for children. They would also work together in the different levels such as going to a supermarket with a parent and buying food, having to make a balanced meal and deciding what is and isnt healthy. 

Social media app for 16+ 
The researcher may do some market research by looking at exisiting social media apps and competitors. They can look at competitors and get audience feedback to learn their likes and dislikes. They can also look at the demographics of different apps and see what their audience use most and find likes as to why this is the case. They can also look at gaps in the market and view housestyle, branding and layouts. 
A researcher would need to work with the coder to work out the navigation of the game. They would research the navigation of other games and then the coder would create the game based on the research. 

Promotional video for the launch of new swimwear aimed for paralympians
The market is very niche so a researcher will research different sports brands that create swimwear like nike. They may also contact paralympians to ask what they would want in a product so then they know how to use it. Research on representations of disabilities as well as looking at case studies and finding knowledge of the actual swimwear.
Working with the camera person or storyboarder to plan effective locations, shot types and angles to film the video, basedon what the researcher has seen as a part of existing promotional videos that they have looked at and researched. 

We need a researcher as they effect the content and design of a product. The infomation they research must be accurate and reliable. 

LO4: Storyboards

The purpose of a storyboard is to plan out the action, storyline and scenes which will be in an audiovisual product. This can include things such as film, animation, TV adverts and Television programs. You use a storyboad to plan the shot types that need to be taken, the mise-en-scene and angles to use throughout the product that you are creating. Storyboards show the chronological order of the scenes and it is a pre-production document that focuses on the main action of the scenes. A storyboard would be a document that will be used in all stages of a production, a script is also used in all stages of production as it will need to be referenced back to in editing when trying to sinc the audio and visuals.

A script would be completed before a storyboard as a storyboards is the visual representation of the script that has been created.
Key action in a scene.

Larger companies like Disney would have actual graphic designers to create the story board and that would be their job role just to create it.

What are the main features of a storyboard? - effectiveness of a storyboard (why it is effective) 

• Captions to explain the key piece of dialogue in each scene 
• Text to show shot type
• Information to describe the action 
• Illustration to show the shot type and mise-en-scene - especially location of shots (INT - interior, EXT - exterior) 
• Numbers to show the order of the storyboard and action
• Arrows to show the direction of movement of the actor 
• Camera movement shown through arrows
• Transition/ Editing info tells you whether the editing is a cut or a fade etc. 
• Timings of each scene - in seconds
• SFX that would be on screen during the scenes 
• Logo/ Title Graphics which are any words that show on screen as a part of the scene
• COULD be adapted

A storyboard is very effective however it could be seen to have some ineffectve features such as how you would need to have someone who has some graphic design skills in order to communicate the ideas. Also you need more than one pre-production document because you need a script in order to create the storyboard as you need it in order to explain the narrative of the story. There is not much information on the storyboard which is due to annotations being brief (needs to be brief due to it being used by the cameraperson as a visual product to aid the script). Any permissions, legal and ethical, and feeback on ideas is done early on as it is hard to change a storyboard once it has been created, it could also delay the making of a storyboard. Annotations need to be justified and cleat. 

Products that would use a storyboard:

• Music Video
• Film trailer
• TV advert
• Film
• Animation
• Computer games

What promotional videos include:

• Always include the product
• Show establishing shots of the building (school) 
• Shots of different subjects
• Graphics and texts (quotes) 
• Images of kids

Storyboards in the exam 

Spend no more than 12 to 15 minutes in the exam 

• Shot types
• Angle
• Editing info - "cut to"
• Location info - where? (EXT or INT)
• Key sounds - dialogue ( &who says it), music (pace - upbeat, slow, none diegetic) 
• Illustration (drawing) - matches shot type 
• Camera movements - arrows
• Timings 
• What is happening in each scene or shot 

Tips for the exam - 

• DO NOT spend more than 25 minutes 
• Unlike a sitemap or a visualisation diagram already have the annotations on it